If your business doesn’t have a website, it might as well be nonexistent during this digital age. Having a digital presence with a website, social media, and reviews page will help you promote your business to a wider audience and even build credibility and authority.
Imagine searching for a home cleaning service in your area, the first thing you would do is go to an online search engine and type “cleaning service near me,” right? If the business doesn’t have a digital presence, it wouldn’t come up in the results, therefore missing out on a potential customer.
There are six essential elements that every successful business’ website includes. Whether you already have a website for your business or need to create one, pay close attention to these elements.
1. Straightforward Layout
You have just a few seconds to convince a visitor of your website to stay and read what you have to offer. The best way to do this is to create a straightforward and inviting layout. This means the text is easy to read, there isn’t too much clutter, and the site is easy to navigate.
Make sure to include a menu at the top of the website so your visitors can easily access different pages and information. The simpler and cleaner the layout and design are, the more likely your visitors are to stay.
2. Have a Clear Message
The second someone comes to your business’ website; they should know immediately what your business offers. Whether you sell a product or offer a service, this should clearly be communicated on your website.
On your website’s homepage, make sure to have a large statement letting your audience know what your business does. This should be a few words that are clear, clever, and precise.
3. About Us Page
Every business’s website must have an About Us page. Potential customers want to know your history and story. This doesn’t have to be a long, drawn out essay. It should be entertaining, yet informative and express your business’s beginnings, mission, and future.
4. SEO Strategy
If you want your business’s website to appear in search engine results, then you need to work on an SEO strategy. This includes choosing keywords customers may search while looking for the product or service your business offers. These keywords should be used throughout the text of your website and in a blog section.
For example, if you own a private jet company, one keyword you may use is “empty leg flights Philadelphia” for customers who want to grab a discounted private flight to Philadelphia. This phrase should be used in blog posts, landing pages, and more.
5. Strong Call to Action
Your business’s website must have a strong call to action so visitors can contact you about your product or service. Whether it’s a button that reads “Buy Now” or “Call Us Today” this must be prominent throughout the website.
The best way to do this is to add a Contact Us page in the menu, usually as the last option. This page should have a simple form for a visitor to fill out with their information and question and a phone number they can call immediately.
6. Mobile Version
Most people visit websites on their phones now. So, your business website must be optimized for a mobile view. If it isn’t, it can be extremely hard to navigate and can even deter customers because it’s hard to read.
When you make sure your site has all of these components, you’ll soon see an increase in business and customers.
