If you are a small business owner or work for one, you know how important it is for local businesses to stay afloat. They contribute to the local economy, and they provide service like nowhere else. It is essential that you take a stand as a small business owner to support other small businesses, whether they are local or not.
There are plenty of ways to show that you are there for these companies; consider these three.
Buy Supplies Locally
When possible, you should buy your supplies locally. This gives other businesses owners in the area the chance to make a sale, and you never know when the favor will be returned. It can be a great marketing tool as well. You can share with customers that you buy your supplies locally so that you can provide the best product possible. People like to know that you care about supporting other businesses that are operated by people like them.
Highlight Businesses on Social Media
If you find a small business (in-store or online) that does an exceptional job of meeting your expectations, then take a moment to highlight them on your social media pages. For example, if you like the vaping supplies on www.smokingthings.com, then let others know about it. If you pick up a super cute dress from the boutique down the road, post a picture of yourself on your Instagram with a link to the boutique’s website.
Recommend Businesses to Customers
Your social media platform does not have to be the only place where you promote other businesses. You can also promote them by word of mouth. When customers are in your store, tell them about a great restaurant in town that you recommend or a website that sells awesome products you enjoy. The businesses will appreciate the referral, and you will likely have people doing the same for you. As an added bonus, it makes you appear friendlier and more in touch with your customers.
Small businesses need help more than ever, and it is important that the owners stick together. Ask small business owners that you know what tips they have for promoting their own business and how they give referrals to other small businesses. Become an advocate in your community for promoting the advantages that small businesses bring to everyone. In this way, you can operate a successful company while helping out others along the way.
