In a progressively fast digital world, it is difficult to deny the role of technology. From defining new business trends across sectors of the industries to helping maximize customer engagement, technology alternatives are easier to access than ever.
A digitally powered ecosystem has replaced the traditional and fixed approach of the 90s. Brick and mortar business are transforming faster while core-technology companies are utilizing open source platforms to expand their potential.
Let us see how businesses are catching up fast with the usage of digital tools.
Social media presence
Social media is ubiquitous. Billions of users throng to social media channels every day. Shares, likes, following, posts and updates are a way of life in the digital era. Whether a small business or a big enterprise, social media is helping to create pathways for faster business penetration.
Additionally, social media channels like Facebook, Twitter, Instagram are offering specialized tools to select advertising options as per the business requirement. Business promotion in a digital age has become far more perceivable and accessible than it was a decade ago.
Owing to the social channels, direct customer interactions are getting easier and interactive.
Mobile device options
Mobile devices have significantly transformed customer choices and usage patterns. Channelizing users for using online services via mobile phones has become simpler. Whether it is making online payments through an app or ordering food from a nearby restaurant, mobile phone options are on a roll.
As placing an order or interacting with a customer over a mobile phone is faster – this is enabling business owners to come up with promotional strategies to drive continuous engagement.
Internet access
Internet access and availability of Wi-Fi has amplified the usage of digital tools for business promotion. For an instance, if a café provides free access to its Wi-Fi then 30% more customers are likely to leave positive reviews, in comparison, if they don’t. Thus, businesses are achieving more by promoting their services and offers on the home page through free internet access. With this, customers are engaging more with the business and its services, whether or not they’re making a purchase.
User data collection
Businesses promotion is also being done by gathering user data over digitally-enabled devices. Usage of tablets on the counter to enroll customers for loyalty points programs is fetching long term benefits.
A huge database of customers is helping businesses do email promotions and keep the base engaged as well. Meanwhile, it is also paving the way for more number of email or promotional offer sign ups.
Author’s choice
With business promotion, strategic pricing of services and product also helps in increasing the revenue. When pricing is competitive and cut-throat in the market, it is recommended to adopt price optimization strategies and reap short-term or long-term benefits around it.
There are several pricing optimization tactics that can be implemented using pricing software. Pricing software gives a business an edge over other players in the market. And, it also greatly helps in redirecting your product strategies towards better growth.
