A landing page is a valuable marketing channel that benefits business of any kind. Perhaps you need to grow customers (through items pre-sale or a giveaway), or you want to sell more by showcasing your newest products, or by earmarking special offers. Either way, a landing page is a perfect way for nurturing new customers, educating people on your items, and driving conversions.
Unlike your website’s homepage, specially designed to give an overview of your business, a landing page helps you build client loyalty and enhance your profits. This is because the latter focuses on a unique short-term objective. When you create a landing page for target audiences, campaigns, promotions, or events, you may offer your visitors with a prominent, quick call to action (CTA), making it easier to subscribe to your list or to buy your products.
That said, here are nine essential tips you should consider before embarking on the journey of a landing page design. They are:
1. Determine your goals
Before you go on with the desire to design your landing page, first determine what the purposes of such a page would be. This decision is easier according to the slides static website generator, as it gives two templates for you to select from: product page and signup page. While the product page advertises your enterprise and selling things from your shop, the signing page is for helping to grow your list.
2. Consider your customers
Improve the importance of your landing page and increase your conversions, being careful of your specific audience and the information you’d like to convey. Bear in mind that customers are generally the same. Therefore, instead of sending a conventional landing page message and giving the same experience to everyone, try to make many varieties of landing pages. Very importantly, ensure that each landing page targets a particular category of your audience. You can even generate sales by creating a specific landing page that you share on electronic media and then drive new signups.
3. Write a compelling copy
Much like ad campaigns and email, landing pages are more useful when they contain a thoughtful copy that is on-brand, concise, and of relevance to your customers! How you can achieve this are:
- Make a headline that attracts the interest of your site visitors even from the time they view your page.
- The body of your content should not only be simple, but it should also be informative and straightforward, as well.
- Keep your call to action simple and actionable. Consider the stage of buying your customer reaches and then let your CTA suit such step accordingly
- Your footer should contain your contact details so that your customers would not have any issue getting in contact with you in case they have concerns or questions.
4. Use pleasant images
Of course, the aesthetics of a product is as enticing as the value of such a product. This is why you need to work on creating intriguing background images and pictures of your latest items to grab your customers’ attention. In case you need some help with getting the perfect photos for the landing pages, check out materials such as Pexels and Unsplash.
5. Include detailed information about your products
For your landing page design to stand out and achieve its purpose of helping you to sell more stuff, you have the chance to identify a particular item and give your customer reasons they have to buy it. Include all the necessary information to describe such a product. Also, don’t leave out details like dimensions or sizing, or essential product specifications. Emphasize to your customers how unique your business is and what makes the products outstanding.
6. Use reviews to build trust
Have you in the past, read comments about a product or business before concluding? If so, then you should know how much impact online reviews have on a company, because shoppers care about what the other shoppers have in mind. Take good advantage of positive reviews you may receive from your clients by including these testimonials on the landing page. The reports will not only help in advertising your products, but they may also be the last push a prospective customer requires before deciding to buy your products.
7. Incorporate discounts or promo codes
Including incentives such as promo codes and coupons on your landing page is a great way to drive sales. Research proves that organizations that provide exclusive deals for their customers have an edge ahead of the competition. Hence, when you want to build a landing page for your enterprise, incorporate these incentives. Every landing page could be for audiences in different categories and can be separate from your store, site, or other marketing. This will make your advertisements easier to your audience, without having effects on any of the different marketing strategies.
8. Share your page
Another thing you should know before starting your landing page design is that after you have created and published it, you will need to promote the page to your customers. It is the stage where you share the customizable URL of your landing page as often as you’d like. So check the use of this page and determine what marketing channels will help you achieve your goals.
For instance, you can decide to boost your list by driving traffic to the landing page via your Facebook platform. Perhaps your objective is selling out a new product; you may do this by including a link in your upcoming email campaigns or on your website. Apply various strategies and take advantage of different marketing channels.
9. Make a strategy for new subscribers and customers
Whether you’re using the landing pages to sell more goods or enhance your list, it is essential to have something on the ground for anyone that clicks on your CTA. Employ marketing automation and segmentation tools, which will assist you to keep up with returning customers and new subscribers alike. Then you can give your customers personalized and relevant content, making everybody feel very important.
In conclusion
A landing page is an excellent way to drive conversions and connect with site visitors. It even gets better when you apply these tips above right from the time you’re beginning your landing page design. You will then have all that you require to make pages that gain more signups, more clicks, and extra sales for the business.
