Content marketing is the combination of the content on a website, a blog, and posts on other websites used for backlinking purposes. It’s also often called inbound marketing, and it involves Search Engine Optimization, keywords, and many more technical factors.
Cloud Computing has turned this into a worldwide industry. Many content marketing companies operate with remote workers around the world, and cloud computing helps them do business this way.
Online Tools
There are several online tools that let content marketers analyze sites, manage projects, and keep track of their work for a particular client. These tools include:
- Domain name search tools, used to find what domain names are available when creating a site from scratch.
- Tools like MOZ, SEMRush, and Google Analytics that provide deep website analytics about traffic and performance.
- Project management tools that allow them to track the progress of different projects and the completion of tasks.
- Chat programs like Slack and Google Hangouts that allow teams to keep in touch at a distance.
Through these tools and others, content marketing teams can collaborate and share work from nearly anywhere.
Document Sharing
Thanks to services like Microsoft OneDrive and Google Docs, two people in different parts of the world can be working on the same document at the same time in real time. This makes the creation of content and the editing of work easy for both writers, editors, web developers, and outreach specialists.
A web developer can let a content writer know through comments in real time whether or not the document they are working on will be the right fit for the space on the site, and the content writer can respond with immediate revisions.
Payroll, Human Resources, and Timekeeping Programs
When a company has workers globally, they have to use software to keep track of hours worked, perform human resources tasks, and do payroll in different currencies and complying with different regulations.
There are global payroll solutions offered by several companies that allow them to do all of these things whether within one system or using several tools that communicate well with each other. Managers can:
- Track where and when employees clock in.
- See what tasks they are working on at any given time.
- Allow employees access to benefits and other company information.
- Issue payroll in a timely manner across many time zones and international borders.
This enables even small businesses and startups to take advantage of remote workers and a global workforce.
Content marketing is a growing global industry, and cloud computing makes using remote workforces and global resources a reality.
